Aftermarket Catalog & Marketplace Consulting
I help aftermarket sellers, manufacturers, and brands fix fitment, clean up catalog data, and scale on eBay, Amazon, and Walmart - reducing returns and lifting conversion through ACES/PIES best practices and real marketplace playbooks.
With 25+ years in catalog and merchandising, I build the systems that remove friction: fewer “doesn’t fit” exceptions, cleaner listings, stronger buyer confidence, and smoother scaling - from local distributors to $200M+ operators.
I’ve done this at scale:
At CarParts.com, I helped build the company’s first online catalog-fitment confidence that supported growth past $600M in revenue.
I helped grow eBay Motors into the #1 Parts & Accessories seller for multiple years by improving fitment, listing quality, and execution discipline.
At CarID.com, I led the launch of an end-to-end private-label catalog that scaled past $1M in revenue-built on structured data, fitment depth, and repeatable systems.
Our Experience
We partner with businesses in vehicle customization, restoration, motorsports, and automotive recreation. With more than 25 years in the automotive aftermarket, we’ve helped build and scale market-leading brands across diverse distribution channels and niche segments. Our leadership brings deep, hands-on experience in sales, marketing, manufacturing, supply chain, distribution, and technology to drive sustainable growth, streamline operations, and accelerate product-to-market performance.
What we do
Audit ACES/PIES data to identify gaps, inconsistencies, and formatting errors that prevent listings from appearing or matching correctly.
Standardize and complete fitment and product attribute data to reduce misfits and returns.
Optimize marketplace listings (titles, bullet points, specs, and images) for search visibility and conversion.
Implement ongoing data governance and workflows to keep catalogs current across channels.
Benefits
Higher discoverability: Complete, standardized ACES/PIES records increase visibility in parts catalogs and marketplace search.
Fewer returns: Accurate fitment and attributes reduce incorrect purchases and negative feedback.
Faster scaling: Clean, repeatable data processes let you onboard SKUs and channels more quickly.
Better ROI: Improved conversion and lower return rates cut costs and boost revenue per SKU.
Who this helps
Aftermarket manufacturers and private-label brands
Distributors and multi-channel sellers
E-commerce teams managing large parts catalogs
Typical outcomes
Reduced listing errors and suppressed SKUs
Improved search match rates and click-throughs
Lower return rates from fitment-related issues
Faster time-to-market for new SKUs
Next steps
Catalog health assessment: Quick scan to quantify missing or inconsistent ACES/PIES fields.
Pilot cleanup: Target high-value SKUs to demonstrate impact on sales and returns.
Rollout and governance: Apply validated processes across your full catalog and channels.
If you want, we can create a tailored assessment checklist for your catalog-or build a 90-day pilot plan focused on fitment accuracy and marketplace listing quality-so you sell more, return less, and scale faster.
Why Us?
We transform aftermarket businesses by aligning product data, fitment precision, channel execution, and operational rigor to deliver measurable, sustainable growth.
What we do
Catalog accuracy and fitment confidence: We audit and cleanse product and fitment data, aligning to Auto Care Association ACES®/PIES® standards when applicable, to reduce misfits, returns, and warranty costs.
Channel execution: We optimize listings, pricing, and inventory strategies across marketplaces, distributors, and B2B partners to maximize sell-through and margin capture.
Operational discipline: We build repeatable processes for data governance, change control, and cross-functional accountability so improvements stick and scale.
Strategy to implementation: We prioritize high-impact opportunities, design practical roadmaps, and deliver hands-on implementation support-training teams, integrating systems, and tracking results.
Outcomes you can expect
Cleaner, more accurate catalogs that lower customer friction and operational exceptions.
Fewer fitment-related returns and support incidents through improved data and validation.
Stronger multi-channel performance-higher conversion, fewer delisted SKUs, and improved marketplace compliance.
Faster time-to-revenue from new product introductions and promotions due to reliable fitment and standardized data.
Increased enterprise value driven by predictable revenue, reduced cost of goods sold, and improved gross margins.
How we work
Rapid discovery: We assess catalog health, data maturity, systems, and channel performance to identify the highest-leverage fixes.
Prioritized roadmap: We sequence initiatives for quick wins and scalable improvements, balancing risk, cost, and ROI.
Cross-functional execution: We align product, merchandising, supply chain, and IT with clear roles, KPIs, and governance.
Standards-based approach: Where applicable, we map and reconcile product and fitment data to ACES®/PIES® to improve interoperability and downstream performance.
Measured results: We deliver dashboards and scorecards that track accuracy, returns, channel metrics, and financial impact.
Who benefits
Aftermarket manufacturers and private-label brands seeking to scale efficiently.
Distributors and wholesalers aiming to reduce returns and improve sell-through.
Retailers and marketplaces needing reliable fitment and standardized product data.
Service networks and installers that depend on accurate parts selection.
Catalog Accuracy & Returns Reduction (FAQ)
If you need a focused assessment, a remediation plan for your catalog, or hands-on execution to standardize data and improve channel outcomes, we deliver practical, implementable solutions that move the needle and protect long-term value.
